Why Use Meta Tags?
Meta tags are snippets of text that describe a page's content; they don't appear on the page itself, but only in the page's code. They are crucial for SEO (Search Engine Optimization) and Social Media Marketing.
Page Title
The title tag is the most important on-page SEO factor. It appears in three key places: browser tabs, search engine results pages (SERPs), and social media. It should be concise (under 60 characters) and include your main keyword.
Meta Description
The meta description provides a summary of the page. While it doesn't directly affect ranking algorithms, it heavily influences the Click-Through Rate (CTR) from search results. Aim for 150-160 characters to ensure the entire text is visible on Google.
Open Graph (OG) Tags
When you share a link on Facebook, LinkedIn, or WhatsApp, these platforms look for OG tags to determine which image, title, and description to display. Without them, the preview might look broken or choose a random image.
Twitter Cards
Similar to Open Graph, Twitter Cards use specific tags to create rich media experiences. Using summary_large_image ensures your tweets look professional with a large visual element.